What does it all mean and how will it help me sell books?! READ ALL THE WAY TO THE BOTTOM OF THIS ARTICLE, and I’ll tell you.

Company Info

Pinterest LogoURL: https://www.pinterest.com/

Founded on: March, 2010

CEO: Ben Silbermann

Headquarters: San Francisco, CA

Employees: 500+

Pinterest Statistics

Total Number of Monthly Active Pinterest Users:

175 million (source)

Last updated: 1/1/18

Number of Pinterest Users from the US:

75 million

Last updated: 1/1/18

Number of Pinterest Users from Outside US:

100 million

Last updated: 1/1/18

Total Number of Pinterest Pins:

50 billion+

Total Number of Pinterest Boards:

1 billion+

Total Number of Pinterest Users who save Shopping Pins on Boards Daily:

2 million

Pinterest Market Value:

$11 Billion+

Pinterest Demographics

  • 81% of Pinterest users are actually Females.
  • 40% of New Signups are Men; 60% New Signups are Women.
  • Men account for only 7% of total pins on Pinterest.
  • Millennials use Pinterest as much as Instagram.
  • Median age of a Pinterest user is 40, however majority of active pinners are below 40.
  • Half of Pinterest users is $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.
  • 30% of all US social media users are Pinterest users.
  • 60% of Pinterest users are from US.

Pinterest Financials

  • Pinterest is currently valued at more than $11 billion as it raised $367 million.
  • Prior to that Pinterest was valued at $5 billion.
  • In 2014, international users grew more than 135 percent and is speculating an IPO in near future, this shows the impact of growth on overall value of a company.

Fun Facts

  • There are over 75 billion ideas on Pinterest.
  • 87% of Pinners have purchased a product because of Pinterest.
  • 72% of Pinners use Pinterest to decide what to buy offline.
  • 67% of Pinners are under 40-years-old.
  • Over 5% of all referral traffic to websites comes from Pinterest.
  • Pinterest said 80% of its users access Pinterest through a mobile device.
  • 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
  • Two-thirds of pins represent brands and products.
  • Food & Drink & Technology are the most popular categories for men.
  • An average Pins made by an Active Female User is 158.
  • Recipes: There are more than 1.7 billion recipe Pins.
  • Shopping: Every day nearly 2M people Pin product rich Pins.
  • Articles: More than 14 million articles are Pinned each day.
  • Average time spent on Pinterest per visit is 14.2 minutes.



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